KPIS

The numbers that move the business — on one screen.

Targets, owners, and progress — in one place. Every change is signed, timestamped, and on the record. No spreadsheet roulette.

app.monirum.com/kpis
KPISAll-Up · Week 26 · 12 KPIs
How the business is doing this week.
DayWeekMonthYTD
vs last weekExport
Revenue
+12.3%
$487K
$53.4K more than last week
Target $460K
On track · 106%
Units sold
+8.4%
24,180
of 28,000 weekly target
86% to target
3,820 to go
ACoS
-2.1 pt
18.2%
Lower is better · target ≤ 22%
3.8 pt below ceiling
Healthy
Net Margin
+1.8 pt
34.2%
4.2 pt above 30% floor
Floor 30% · best in 12w
Pinned for team
Sessions
+24%
142K
Posts campaign driving traffic spike
Target 120K · 18% over
Trending
Refund rate
+0.9 pt
3.7%
Above 3% ceiling · 2 SKUs spiking
Alert fired · task on Sara
Why this matters02 · One screen

If you can't see the number, you can't move the number.

01

Targets in slides. Actuals in someone's head.

The Q2 target lives in a slide deck nobody reopens. The actual lives in a tab nobody's logged into. By Monday's meeting, you can't agree on what the number even is.

02

"What’s the target again?"

Targets live in a slide deck nobody opens. The actual is in the dashboard. You can't connect them in your head fast enough.

03

Bad news arrives 4 days late.

Refund rate spiked Monday. You see it Friday's review. By then the SKU is buried — and the inventory's already on the boat.

METRIC BREAKDOWN

Every headline number is a chain of moves.

Click any KPI to break it into the formula behind it. Each variable carries its own trend and target — so you know which lever to pull.

SESSIONS
+24%
142K
of 120K target
×
CONV RATE
flat
9.4%
target ≥ 10%
×
AOV
+4%
$36.5
bundle test driving lift
=
REVENUE
+12.3%
$487K
target $460K
What moved the headline this week:Sessions +24% (Posts campaign) carried the gain — Conv stayed flat, AOV crept +4%. Pull the same lever next week.
ON THE RECORD

Every change is signed and timestamped.

The owner posts each update with a note. Monday's meeting starts with answers — not "who changed this, and when?"

Q2 Revenue
Active
$487K/ $600K target
81% to targetQ2 2026 · ends Jun 30
SK
Sara KhalilOwner · updates weekly
Update progress
Update logAudited · visible to workspace
  1. SKSara Khalil+$42K3 days ago · Tue 14:22
    July week 1 closed strong — brand day pull-through.
  2. SKSara Khalil+$28K1 week ago · Fri 10:08
    Brand-day spike. Mostly organic, ads steady.
  3. SKSara Khalil+$31K2 weeks ago · Mon 16:45
    Coupon stack drove conversion. Watching margin.
  4. MMMohannad (admin)Target set8 weeks ago · Apr 02
    $600K Q2 — locked. Same period last year +18%.
WHEN A NUMBER MOVES

Alert → task → fix. In one breath.

Set a threshold once. When the KPI crosses it, an alert posts to the team thread AND a task lands on the owner's board.

Refund rateCeiling 3% · live
3.7%
Crossed ceiling at 2:14pm
Alert fires in #kpi-watchThreaded with snapshot
KPI bot2:14pm

Refund rate crossed 3% ceiling (now 3.7%). 2 SKUs driving it: Walnut Slicer M4P, Citrus Reamer.

Task on Sara's boardWith back-link to alert
Urgentdue Today 6pm

Investigate refund spike on Walnut + Citrus SKUs · pull last-3-week reviews

SSara · auto-assigned (KPI owner)
BUILT FOR EACH TEAM

Every team picks the numbers they live by.

Pinned dashboards per team — Finance watches margin, Ads watches ACoS, Ops watches inventory. Same source of truth, four views.

F
Finance3 members
Net margin▲ +1.8 pt
34.2%
Cash runway▲ +6d
118 days
Refund rate▲ +0.9 pt
3.7%
A
Ads2 members
ACoS▼ -2.1 pt
18.2%
TACoS▼ -0.6 pt
11.4%
Sessions▲ +24%
142K
O
Operations4 members
Days on hand▼ -3d
42 days
On-time inbound▲ +4%
92%
Stockout SKUsflat
2
S
Sourcing2 members
Sample → PO time▼ -5d
22 days
FOB index▼ -1.4%
$5.18
Suppliers active+2
14
QUESTIONS

What teams ask before they set their first KPI.

Don't see your question? Reach out — every message gets read.

Talk to a human

The owner posts each update with a note. Monirum logs who changed what, when, and why — and the audit trail is visible to the whole workspace.